Results-driven marketer with 7+ years’ experience delivering multi-channel B2B campaigns in legal, healthcare, and professional services. Proven ability to drive lead generation, optimize digital spend, and build scalable analytics systems
vlad@insightledgrowth.com
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Experience
Senior Marketing Manager
Ariz Media ↗
May 2022 – Present
Remote & London, UK
- Led multi-channel B2B campaigns (LinkedIn, Google, Meta) that generated over 350 qualified leads per quarter for healthcare and legal clients, resulting in a 15% increase in sales pipeline.
- Optimized paid media strategy, improving conversion rates by 23% through server-side tagging and advanced CRO techniques.
- Developed custom analytics dashboards, enabling real-time ROI reporting and actionable insights for C-level stakeholders.
- Managed paid media budgets up to £370K/month, consistently achieving or exceeding ROI targets.
- Built and mentored a cross-functional team, implementing CRM feedback loops that improved marketing and sales alignment.
↑ Digital Marketing Manager
Ariz Media ↗
Sep 2021- May 2022
Remote & London, UK
- Implemented data-driven campaign strategies that streamlined workflows, reducing lead acquisition cost by 18%.
- Coordinated campaign launches across SEM, paid social, and email, resulting in a 30% improvement in lead quality.
- Collaborated with design and sales teams to optimize landing pages and ad creatives, increasing click-through rates by 20%
Head Of Sales
Laboratory of Microdevices ↗
Sep 2019 - May 2022
Moscow, RU
- Full sales cycle responsibility from lead generation, outreach, communication of value proposition.
- Defining advertiser marketing goals to effectively communicate how company solutions will help them achieve their goals.
- Developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness and generate qualified leads.
↑ Junior Project Manager
Laboratory of Microdevices ↗
May 2017 - Sep 2019
Moscow, RU
- Coordinated cross-functional teams to ensure timely project delivery and optimized resource allocation for a manufacturing company, improving workflow efficiency and production timelines.
Skills
Technical Skills
- Google Ads, LinkedIn Ads, Meta Ads, Microsoft Advertising, Reddit Ads.
- Google Analytics 4 (GA4), Google Tag Manager (GTM), HubSpot, Salesforce, Mailchimp, ClickUp, Figma, Canva,
- WordPress, Server-Side Tagging, Conversion Tracking, A/B Testing, Conversion Rate
- Optimization (CRO), Data Analysis, Paid Social, PPC, SEM, Digital Strategy, CRM Integration,
- Marketing Automation, Retargeting, Project Management and Prompt Engineering.
Communication & Collaboration
- Cross-Functional Team Leadership
- Client Relationship Management
- Stakeholder Communication
Project Management
- Budget Management & Forecasting
- Timeline Development & Execution
- Vendor & Contract Negotiation
- Production Management
Languages
English (Fluent), Spanish (Intermediate),
Russian (Native)
Education
National Research University of Electronic Technology (MIET)
Master of Engineering - MEng
Sep 2017 - May 2019
MIET
Language Interpretation and Translation
Sep 2015 - May 2017
Recommendations:
“Helped build smart ad strategies, automate workflows, and streamline attribution and CRM integrations — giving clear lead visibility and smoother automation.”
Christopher Leuzze, Director of Operations, FloodGate Medical
“A strategist who understands the full marketing ecosystem — from tracking to platform optimization — and defines clear technical requirements for implementation.”
Konstantin Tesov, Digital Marketing Director, UWINDI
“Strong grasp of digital marketing beyond PPC, ready to go the extra mile, and reliable under demanding clients.”
Alexandra Selyutina, Business Development Executive, DSI Dantech
Certifications:
Forward Program, McKinsey & Company
May 2025 - July 2025
Conversion Tracking Mastery, PPC Mastery
Feb 2024 - May 2024
Google Ads Masterclass May ‘24, PPC Mastery
May 2024 - May 2024
The LinkedIn Ads Course, Philip Ilic
Apr 2023 - July 2023
Digital Marketing Certification, Yandex Practicum
Oct 2020 - June 2021